Welcome to Southern Team Nissan of New River Valley

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We’ll work with you to get the car of your dreams, apply for financing now!

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Looking to trade-in or simply sell your vehicle? Use our quick online appraisal tool to get an estimate.

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Black Nissan vehicle driving head-on through city environment

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White Nissan Altima, red Nissan Rogue, blue Nissan Maxima

Nissan
Certified Pre-Owned

Only Nissans that meet our high standards qualify for Certified Pre-Owned status. Benefits include a comprehensive inspection, clear title, warranty, roadside assistance and more.

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Southern Team Nissan of New River Valley
Services All Makes

Whether you have a vehicle that needs to be fixed or simply need to bring one in for routine maintenance, Southern Team Nissan of New River Valley’s trained certified technicians are ready to help.

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Our RecentReviews

DealerRater Jun 7, 2026

They communicate well. The guys are polite and explained everything to me. Awsome experience all around!

DealerRater Jun 7, 2026

They were kind but I was told they would send a text and video of what was being done or may need done and I didn't receive any of that

DealerRater Jun 7, 2026

Sale was smooth. Got home and found an obvious attempt to fix a bumper issue. And I haven't put 20 miles on it, and the maintenance light is on.

DealerRater Jun 7, 2026

Easy experience. Keep me updated while I waited. Friendly people Informative. Explained to me what they would do. Always a great experience at southern team Nissan.

DealerRater Jun 7, 2026

It was a great experience Everyone was very friendly and helpful We got the car we wanted 10 of 10

DealerRater Jun 6, 2026

They checked into all my concerns and went over everything with me. Casey sat down with me and went over everything and answered all my questions which I had a lot of

DealerRater Jun 6, 2026

I have been taking my vehicle for over a year. The teams have treated me professionally and explained any issue found and corrected thoroughly. I recommend New River Nisson for any appointment.

DealerRater Jun 5, 2026

Service was clearly explained, I was kept informed, and was given options on what to do.

DealerRater Jun 5, 2026

Casey was excellent and got me in and out much quicker than expected! The front desk women are also always such a pleasure to speak with as well!

DealerRater Jun 5, 2026

Very professional and very knowledgeable Took my truck right in the scheduled time! Call me when it was ready.

DealerRater Jun 5, 2026

Very professional and very knowledgeable Took my truck right in the scheduled time! Call me when it was ready.

DealerRater Jun 3, 2026

Fast and efficient Loved the new information system being used that informs you by text of your vehicle stays. Oil change was fine in less than 30 minutes. Customer service was great....

DealerRater Jun 3, 2026

Kevin Thompson was extremely kind and helpful! He took the time to listen to what type of vehicle I wanted and did everything he could to assist in getting the specific Nissan Platinum Rogue in the two tone silver champagne/ black color

DealerRater Jun 3, 2026

The time of the appointment was on time. The representative was very respectful and the repairs were completed on time.

DealerRater Jun 3, 2026

Friendly but service was very slow It seemed like it took a very long time just to do a state inspection

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Welcome to
Southern Team Nissan of New River Valley

At Southern Team Nissan of New River Valley in Roanoke, VA, we're not your run-of-the-mill car dealership. The moment you walk into the showroom, you'll be greeted by one of our friendly, passionate product specialists, ready to help you locate the right vehicle. Tell us what you're looking for, and we'll take care of the rest in helping you find a perfect new Nissan.

Our most popular models are the Nissan Rogue and Sentra, both featuring standard Nissan Safety Shield® 360 and advanced driver-assist technology for total peace of mind. Check out our new car inventory and a wide selection of used vehicle inventory. Purchase with confidence, knowing you are buying from one of the most trusted local dealerships in the Roanoke area.

You can count on our Nissan Service Center for a premium experience from the moment you arrive, ensuring the long-term value and performance of your vehicle. With flexible online scheduling and comfortable amenities, we make your service visits quick and easy. Trust your vehicle to the experts who know it best.

Visit our Roanoke showroom today and let our experienced Sales and Finance Experts guide you to the best financing and lease options. Get a head start right now and use our simple tool to Get Pre-Qualified for financing and value your trade-in before you visit. Have questions? Contact us today at (540) 251-0994. We look forward to serving you!