Nissan’s Rising Sun: A Logo’s Legacy

Photo Source: NISSAN

Although relatively simplistic compared to other vehicular logos, the Nissan symbol is successful at developing awareness for the brand and securing the attention of its audience. A Nissan automobile is immediately distinguishable considering the name of the manufacturer is emblazoned on the badge of every car. This article delves into the heritage of the Nissan logo.

The history of the Nissan logo exhibits several iterations of the Nissan badge, all of which present the shortened name of the “Nissan” automaker. Even though the company has tested various designs and styles over the years, the current Nissan logo displays an appealing, contemporary image with the “Nissan” title written in all-capital font and a circular emblem.

Does Nissan Have Two Logos?

Curiously, there are two variants of the Nissan logo currently available (2024).

• One is the insignia drivers are likely to see on Nissan vehicles from the 2020 model year and before, featuring a full chrome circle and a broad silver bar depicting the “Nissan” wordmark.
• The more recent Nissan concept substitutes the compact silver badge for an uncluttered black outline. In this rendering of the logo, the circle is split into two halves with the wordmark in the center.

Each logo adaptation aims to convey inclusivity, modernity, and originality. The secondary design is typically utilized in marketing and branding strategies for Nissan’s expanding digital presence. Though the Nissan car symbol has undergone many modifications over the years, it’s noteworthy that the manufacturer cultivated consistency, preserving a simple and easy to identify image with its badges. This approach might explain why numerous characteristics of previous Nissan logos and the new Nissan logo are strikingly similar.

The 2020 Nissan Insignia

In 2020, a minimalist iteration of the Nissan logo debuted. For context, the font is slightly thin, and the circular border enveloping the wordmark is sharper. The circle is separated into two specific segments by the name “Nissan,” utilizing the whitespace in the logo as a type of banner. 

Multiple variants of this insignia have emerged in marketing campaigns. For example, there are three-dimensional iterations emphasizing depth and shadows, while other Nissan emblems come in diverse hues, incorporating the quintessential red that was once associated with the brand.

What Does the Nissan Logo Represent?

The Nissan logo shares a remarkably similar aesthetic with the symbol of the organization’s sister brand, Datsun. The circle behind the word “Nissan” isn’t merely an iconic image for an automotive brand; it’s also intended to portray the rising sun – a prominent symbol in Japan. Nowadays, the latest variant of the Nissan emblem mimics the familiar image from 2020 with sleeker design cues. Although the most recent iteration of the logo is undoubtedly more stylish than the manufacturer’s earliest badge, it’s simple to notice the link between the two.

Welcome Nissan’s Creativity at Southern Team Nissan of New River Valley!

The notions of community, inventiveness, and ingenuity form the core of Nissan’s logo and influence the vehicles it assembles. Check out our customer testimonials and learn why you should buy at Southern Team.